DIGITAL DOWNLOADS

• COLLABORATION BETWEEN DEEVODAGENIUS, BLUEHILLBILL, & KIL THE ARTIST

• COMPLETELY PRODUCED BY DEEVODAGENIUS

• INSPIRED BY MULTIPLE BLAXPOITATION ERA FILMS: “LET’S DO IT AGAIN”, “SHAFT”, “BLACK DYNAMITE”

• PURCHASE INCLUDES BONUS VERSION OF ALBUM: 3 BONUS TRACKS, AND ALL INSTRUMENTALS.

It doesn’t happen often. Every now and again, an album emerges that does so much more than simply serve as an individual artist’s avenue for expression. Whether uniting a community, pushing the boundaries of a genre, or breaking emotional norms, these albums wield power that doesn’t always go noticed at first. As the years continue to unfold, only then is their impact slowly heard and felt.

Being only a handful of weeks since the official release of BLEU MAGIC, it’s difficult to predict what impact the project will have over the years to come. What can be said about DeevoDaGenius, Kil The Artist, and BLUEHILLBILL’s joint release is this—it emphasizes the multi-faceted talents of three Massachusetts talents in a way that certainly won’t be forgotten at any point in the near future. Chock full of well-purposed raps and cinematic production, BLEU MAGIC is a standout within this year’s landscape of Boston hip-hop music.

Though the saying goes, “don’t judge a book by its cover,” it’s difficult not to be immediately drawn in by the cover art for BLEU MAGIC. Based on the movie poster for the 1975 film Let’s Do It Again, Jackson Hall and @chopthehead replicated the iconic cover with an illustration of Deevo, Kil, and BLUEHILLBILL together in unison—a perfect visual representation of what’s to come the moment one presses play.

BLEU MAGIC demands listeners’ attention from the jump. “LEFTY’S PRELUDE” slowly sets the stage for the what’s to come and is quickly met with a divine electric guitar riff on “THE MAN.” The feeling that spills across each of the project’s instrumentals can only be equated with what it must’ve felt like to cruise around Boston in a Gran Torino in the 1970s. Following 2024, in which DeevoDaGenius was ultimately crowned “Producer of the Year” at the Boston Music Awards, BLEU MAGIC is a wonderful example of what the Lowell native is capable of once he enters a digital workstation.

The album really soars to new heights the moment Kil The Artist and BLUEHILLBILL start flowing. Each of their stanzas is immaculate, with tracks like “BLEU MAGIC (MEMORIES),” “20 PERCENT,” and “TWO REVOLVERS” being certain standouts. From start to finish, BLEU MAGIC evolves into a well-furnished collection of songs that places each of these Massachusetts natives on a pedestal. If you’re in need of some new raps, or are eager to stay at the pulse of what’s happening in the Bay State sonically, then BLEU MAGIC needs to be your next listen.”

Limited License to Content

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